About Us

Third World United (3WU) is a pioneering brand dedicated to cultivating and celebrating Muslim content and culture on a global scale. Established in 2015 with the release of West Is My Home, 3WU has rapidly emerged as a leading distributor of Muslim content, enriching the global cultural landscape.

Our mission is to break barriers by creating content that not only highlights but also empowers diverse voices around the world. We envision a united global community, connected through transformative cultural narratives, content, and retail.

Known for its significant contributions to the multimedia space, 3WU leverages retail and storytelling as a powerful tool to uplift voices, shift perspectives, and foster community. Initially recognized for our nasheeds—music created without instruments—our brand has evolved into a revolutionary force. At our core, we honor those who pursue enduring legacies over fleeting successes, embodying a commitment to authenticity and the straight path.